gia london – Jo Cheung Illustration

Illustration for Gia London

Happy Thursday everyone! I can’t believe we’re coming to the end of the week already. It’s been great having the week off as I’ve been busy painting our bedroom as the walls were looking really sad. As well as looking into wedding venues, I finished off an illustration for Gia London. I’ve known Najia now for about 9 years now; the first time I worked with her was redesigning the web graphics and web pages for her website. We’ve been working together on and off over the past couple of years and I’ve always loved working with her as her creative vision and passion is something that I truly admire- Najia is a hard-worker for sure!

I was asked to design a logo for her upcoming collection ‘Gia DreamCatchHer’. Getting her feedback, understanding the concept for the collection and taking inspiration from her travels I came up with a logo that embodies all those concepts. It was a challenge at first, but after working on a couple of sketches and merging the ideas I’m super stoked with the final illustration.

There are two other variations with the text but I’ve left them out simply for illustration purposes. I can’t wait to see where Najia takes the illustration; the journey still continues!

Thanks for reading as always!

ByJo Cheung

May 31, 2018

Illustration

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Hola Sunshine!

Hola sunshine! Isn’t this weather just simply beaut?? At last the sun is here again and I can finally start wearing dresses again and sandals (plus an excuse to eat ice cream of course!). I was ill for about four days as I either had the norovirus or gastro, and it was very unpleasant and I would never like to experience that ever again! I can still only manage small bits of food here and there, which is better than nothing as before I was ???. I think the emojis sums it up pretty well.

Anyway… This is going to be a super short post but sometimes it’s better to keep it short and sweet, right?! I have some rather exciting news to share with you all; I’m currently working with a good friend of mine, Najia from Gia London, as she wants me to help her with an illustration. I’m not going to say any more than that as it’s still going through the motions, so all will be revealed very soon when the final image is finished. Back to my old haunting-ground as I did a lot of work with them a couple of years back as I designed all the graphic elements for their website in conjunction with the web developer at the time. You can view the project here plus other promotional pieces I worked on with Gia London.

Enjoy the weather and the long Bank Holiday weekend folks!

Gia-London website

Woohoo! Gia-London website is now officially online! After almost a year’s worth of work I have to say I’m so happy to see it up. We had a little party/ sample sale to celebrate see here for the photos.

At the very start of the project Najia the creative director was happy to let me do what I thought was an interpretation of the Gia world, something nostalgic, playful and fresh. After lots of prep work and so on I used these elements and created the web pages and desktop backgrounds, icons, the Gia Birds well everything.

This experience has been throughly amazing and extremely worth while, partly because I started this project when I was doing my major project. At the time when I told one of my tutors they were like, “Er don’t do it because you only have one chance to do your major project.” Hmm well frankly I DISAGREE with this and I did it anyway. Surely the whole point of being in uni is to do as many things as possible, to gain as much experience as you can before you graduate. it kinda just shows in your portfolio you haven’t been doing uni work but things outside. I’m not going to go on a tangent but you should really take advantage of your time at uni and explore as much stuff as you can. And now I’m in a position where I would LOVE to do some work experience but can’t really to afford to work for free.

Do what YOU think it’s best in your personal interest and DON’T let your tutors dictate what you should and shouldn’t do because like I said experience is really going to get you somewhere especially now that it’s pretty tough.

I’m now the freelance graphic designer and illustrator so designing e-mail banners and newsletters, packaging, backgrounds…. fun fun fun! I want to do more things like this, never really considered being a digital designer but now I am!

Gia London: Keep in Touch

I designed this for Gia London to promote their Facebook page, and you should join it too! Here it is.

Screen shot of gia London's new website :)

The new Gia London website will be up and running, in the mean time watch this space!! I designed some web graphics as part of my placement and looking forward to seeing it finally on the website, it was definitely good experience and I’m planning to do more stuff like this.

***** Update: They now have a Facebook page!!******